Are Coca-Cola beverages sold in schools?

Yes, some of our products are sold in primary and secondary schools in accordance with the Federal USDA Smart Snacks in School Beverage Guidelines.The guidelines say that the following can be offered during school hours in any school:

  • Plain water (carbonated or uncarbonated)
  • Unflavored low-fat milk
  • Flavored or unflavored non-fat milk (and milk alternatives)
  • 100% fruit and vegetable juices, and full-strength juice diluted with water, carbonated or non-carbonated, with no added sweeteners

Our products also comply with any state-specific beverage guidelines.

 

What do you offer in schools?

We offer a variety of drinks in different portion sizes that align to the federal School Beverage guidelines. Check out a few examples below.

Beverages available in elementary schools:

Beverages sold in middle schools:

  • 10-oz Minute Maid Juice to Go Orange Juice
  • 20-oz DASANI

Beverages available in high schools:

There is no portion size limit to plain water (with or without carbonation), so you may see DASANI in all schools from elementary to high school should schools elect to carry it. 

 

Why do you have these Guidelines? Who must follow them?

At The Coca-Cola Company we are committed to doing our part for schools and parents to make choices that fit their student’s lifestyles.

In 2006, before the federal guidelines existed, The Coca-Cola Company and other companies voluntarily removed full calorie and sparkling beverages from primary and secondary schools. This action reduced the calories from our industries’ beverages by more than 90%.

In 2014, we moved to align beverage sales in primary and secondary schools with the federal School Beverage guidelines. These guidelines apply to beverage sales during normal operating hours as is outlined by USDA Interim Final Rule which extends through the 2018-2019 school year; however, the guidelines do not apply to after school or athletic events with adult participation.

Any publicly funded school that participates in the National School Lunch Program or School Breakfast Program is required to adhere to these USDA Guidelines.

In addition, schools must also comply with state or local regulations that mandate different action.

 

What else should I know?

For many years, the School Beverage Guidelines have been part of our Responsible Marketing Policy, which you can read about here and here. It states we will not market directly to children under 12. While we cannot control everything a child sees, we do not advertise in media where the audience is more than 35% children under age 12, anywhere in the world. That’s our policy. It applies to all products and all brands we sell, everywhere in the world.

 

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